WNBA All-Star Weekend units document for merchandise gross sales

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The WNBA All-Star Weekend set a document for merchandise gross sales in Chicago, Illinois. And it was the primary time the Windy Metropolis had the distinction of internet hosting the WNBA’s midseason showcase. Per a number of sources, merchandise gross sales elevated 50% this previous weekend over the now second-best promoting 2018 All-Star Weekend, held in Minneapolis, Minnesota.

The determine consists of earnings from Wintrust Enviornment, merchandise gross sales at motels and income from “WNBA Reside.”

Throughout WNBA All-Star Weekend, Workforce Wilson defeated Workforce Stewart 134-112 on Sunday. Kelsey Plum for Workforce Wilson received All-Star Sport MVP. Plum is a guard for the Las Vegas Aces. She was the main scorer with 30 factors, tying Maya Moore’s 2015 All-Star Sport document.

Chicago Sky guard Allie Quigley made WNBA historical past when she turned the primary participant to win 4 3-point capturing contests.

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WNBA All-Star Weekend units document for merchandise gross sales

Furthermore, Probability the Rapper and Latto carried out at McCormick Place for the WNBA Reside’s inaugural season. WNBA commissioner Cathy Engelbert determined to not enable followers into the rappers’ live performance on account of safety considerations. Other than dwell music, maybe elevated gross sales may be contributed to the league’s new two-day occasion generally known as “WNBA Reside.”

Relating to the WNBA All-Star voting course of, league workplace officers determined to stay with an identical choice process because the one utilized in 2019. The vote weight was break up three alternative ways: 50% for followers, 25% for WNBA gamers and 25% for the media. After all, gamers weren’t allowed to vote for their very own teammates.

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Did the 3-point capturing contest and abilities competitors improve gross sales and viewership?

Moreover, the WNBA introduced again the 3-point capturing contest and abilities competitors. NBA followers love watching these competitions throughout NBA All-Star Weekend. So, these occasions returning may very well be the widespread denominator proper there.

It has been three years for the reason that 3-point capturing content material and abilities competitors had been a part of WNBA All-Star Weekend. One other notable issue may very well be rule modifications. The WNBA added three distinctive guidelines for the 2022 All-Star Sport.

  • 20-second shot clock
  • 4-point shot 
  • No free throws (factors are computerized) 

Moreover, how in regards to the gamers? Seattle Storm guard Sue Fowl acquired her thirteenth WNBA All-Star choice. Evidently, Fowl leads all different gamers in All-Star choices. The 20-year veteran was chosen first general by the Storm within the 2002 WNBA Draft. She is a four-time WNBA champion as properly. Expertise can simply entice viewership and improve merchandise gross sales.

Simply take a look at LeBron James and James Harden within the NBA. Along with Fowl, the top-selling WNBA jerseys at the beginning of final season belong to Mercury’s Diana Taurasi, Aces’ A’ja Wilson and the Storm’s Breanna Stewart. Moreover jersey gross sales, with a complete of seven choices, Sky ahead Candace Parker has probably the most All-Star choices amongst Japanese Convention All-Stars.

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