2021 Slot vs. Extensive: But One other Report for Cooper Kupp

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NFL Offseason – Due to Sports activities Data Options’ charting, we are able to break receiving DVOA and DYAR down into slot-versus-wide splits. A lot of this information seems in Soccer Outsiders Almanac 2022 (now available!), and we’ll spend the subsequent couple of weeks breaking down these splits, beginning at this time with huge receivers. And sure, which means extra Cooper Kupp and Ja’Marr Chase love, as a result of while you’re coming off seasons like that they had, you find yourself on the high of almost each desk you qualify for.

However earlier than we get to the specifics, we should always cowl the generalities.

League-Extensive Tendencies

Throwing to the slot continues to be simpler than throwing out huge on a per-play foundation. In 2021, receivers working both tight or out of the slot had a 2.7% DVOA, whereas receivers break up out huge have been at -3.7%. The hole truly widens should you have a look at simply huge receivers, from 4.1% to -4.2%. Getting a proficient wideout lined up in opposition to a 3rd or fourth nook is often a bonus for the offense, and figuring out of the center of the sphere additionally provides them extra potential choices for route working. Add in the ever-increasing amount of nickel defense opening area in the midst of the sphere, and it seems lining up within the slot is a small however persistent profit for receivers. It is not an enormous hole, and the dimensions varies from 12 months to 12 months, however it’s constantly there.

Final season, 56.3% of all receiver targets went to wideouts within the slot, and 26 groups noticed over half their passes go to fit receivers. These numbers are each barely down from final 12 months, however it’s nonetheless the predominant technique for utilizing wideouts. Each crew noticed no less than 46% of their receiver targets go to the slot apart from the Pittsburgh Steelers, which makes a little bit little bit of sense when your high goal out of the slot is Ray-Ray McCloud; extra on him in a bit. However almost each crew with any diploma of competency at wideout was discovering methods to get targets to their guys inside.

However when the complete league zigs, somebody has to zag. In 2020, we did not have a single huge receiver with no less than 80% of their targets break up out huge. Effectively, huge receivers got here again in 2021, with DeVante Parker, A.J. Inexperienced, and Diontae Johnson basically dwelling exterior. Fourteen completely different wideouts noticed twice as many targets exterior as inside, together with among the bigger names within the sport. Who Dey? Effectively, you may simply have to attend and see.

Particular person Totals

The next desk reveals huge receiver goal and efficiency splits within the slot and out huge in 2021. These charting labels come from gamers’ places on the sphere whatever the positioning of their teammates. A receiver who was a couple of toes away from the offensive line was thought of to be within the slot even when he was the widest receiver on that facet. Receivers in movement have been charted based mostly on their unique location, which tends to be within the slot on jet motions. Now we have grouped targets from the normal tight finish spot in with slot targets due to their similarity, however that is not a huge effect on the info; there have been solely 225 targets to huge receivers lined up tight, with Amon-Ra St. Brown and Cooper Kupp the one ones to hit double digits.

Tremendous Disagreements

The crew that focused huge receivers essentially the most steadily within the slot, as soon as once more, was the Los Angeles Rams. In 2020, Cooper Kupp and Robert Woods had the second- and third-most slot targets within the league. The workload was extra unfold out in 2021, however Kupp, Woods, and Van Jefferson all spent extra time within the slot than in any other case. We’ll get to Kupp particularly in a second, however I wish to deal with the crew stage for only a second right here. Identical to they’ve performed yearly throughout Sean McVay’s tenure, the Rams lined up in skinny formations and branched outwards. The addition of Matthew Stafford at quarterback meant that additionally they branched downfield greater than that they had with Jared Goff—the typical depth of goal to a Rams receiver within the slot jumped from 7.9 to 11.5 yards final season—however the fundamental philosophy remained intact: Use slim formations, line all of your receivers in tight, after which reap the benefits of the area on the sphere opened up by the protection narrowing itself in response. L.A. did this barely much less final season, rating twenty eighth in formation width after rating thirty second in McVay’s first 4 seasons, however that is nonetheless a reasonably elementary side of most playcallers within the McVay/Shanahan mould.

“Most” is an important phrase in that sentence, as a result of the crew with the least frequent targets to receivers within the slot was … properly, it was the Steelers, however not far behind them have been the Cincinnati Bengals, led by McVay protégé Zac Taylor. The Bengals buck the normal McVay methods and break up themselves huge, with each Ja’Marr Chase and Tee Higgins within the high 10 in huge targets final season. Once more, we’ll get to Chase particularly in a second, however it’s placing simply how completely different two coaches from the identical tree lined up, even with each utilizing basically the same personnel groupings. However the Rams’ three receivers are likely to line up in bunches or journeys; the Bengals have been extra conventional with all sides that includes a wideout out huge.

Which is best? Effectively, we mentioned that targets to the slot have been extra environment friendly than targets out huge, and the Rams did win the Tremendous Bowl, in order that’s a feather of their cap. In fact, the Rams lined up wider within the Tremendous Bowl than that they had all season lengthy, however that hurts the great little narrative we’ve right here. If solely there was some form of report that we may get distracted with.

Slot Machine

In 2020, the chief in slot DYAR was Cole Beasley with 308. Beasley fell to -1 DYAR final season, however not even his 2020 numbers would have topped the desk in 2021. Justin Jefferson would have beat him with 373 DYAR figuring out of the slot in an excellent season for the wideout from Minnesota…

Oh, after which there’s Cooper Kupp, with 560 DYAR out of the slot. We solely have information going again to 2016 right here, and there was a seventeenth recreation final season, however the earlier report was Tyreek Hill’s 357 slot DYAR in 2018. Jefferson topped that with assist from the expanded schedule. Kupp took the report, chewed it up, and spat it again out once more. We’ll get extra into the specifics after we discuss routes in a couple of weeks, however Kupp had over 100 DYAR on each posts and deep crosses out of the slot; the remainder of the huge receivers within the league mixed had one participant with 100 slot DYAR on a particular route working from the within (Deebo Samuel on digs). We’re working out of how to say that Kupp was improbable final season.

We’re additionally working out methods to level out that Kupp’s quantity is what turned an excellent season into among the finest seasons we’ve ever seen. Kupp was “solely” fifth in DVOA for receivers who spent greater than half their time within the slot; Bryan Edwards led the best way in Las Vegas. Jefferson, who additionally surpassed Hill’s slot DYAR report, had a 46.1% DVOA to Kupp’s 32.8%. However being 30.0% above common on 150 targets is leaps and bounds extra worthwhile than being 45.0% above common on 80 targets. A 12 months after the struggles of the Rams’ offense restricted Kupp to simply 72 DYAR on 111 targets, he set information. Acting at that stage two years in a row is probably going unattainable, however Kupp has been close to the highest of the slot charts at any time when the Rams offense has labored; he’ll be hanging out right here once more subsequent season, certainly.

On the very, very backside of the record you may discover Ray-Ray McCloud. We talked about the Steelers threw the bottom share of passes to the slot, and that is largely as a result of they thought McCloud was their best choice inside. Not solely did he have the bottom DVOA out of the slot at -44.1%, however he did it on a wholesome 60 targets. The ensuing -150 DYAR additionally units a report, beating out 2018 Jarvis Landry’s -134 for the least DYAR out of the slot we’ve ever seen. McCloud is a return man who in all probability ought to by no means see the sphere as a receiver; we doubt even the YAC+ machine in San Francisco will produce any worth from the gadget participant in 2021. Sticking any of JuJu Smith-Schuster, Diontae Johnson, or Chase Claypool within the slot would have seemingly had higher outcomes for Pittsburgh final season, however Smith-Schuster was damage and McCloud should still have been a greater possibility than James Washington was. I believe most Pittsburgh followers might be blissful that the crew is off of McCloud within the slot in 2022.

Extensive Open Areas

Ja’Marr Chase did not fairly set the report for many DYAR out huge final season, however he did almost lap the sphere with a 98-DYAR benefit over DeAndre Hopkins in second place. It is not that Chase was any worse when lined up inside, however his strengths—his explosion on vertical routes, his capability to leap up and corral passes, his consciousness of the sideline—all make him a prototypical boundary receiver. Even Sean McVay seemingly would name a couple of wider units if he had somebody like Chase to work with.

And do not let Chase outshadow Tee Higgins, who was third out huge with 148 DYAR of his personal. Chase and Higgins had 174 of Cincinnati’s 191 targets to receivers break up huge, with 412 of their league-leading 399 DYAR. Ex-Bengals star A.J. Inexperienced bounced again from a nightmarish 2020 to provide the Cardinals two gamers within the high 10 together with Hopkins, however they performed a transparent second fiddle to Chase and Higgins final season.

The relative lack of full-time gamers break up huge signifies that guys comparable to Robert Woods and Davante Adams, regardless of spending no less than 60% of their time within the slot, can nonetheless seem within the high 10 in DYAR right here. It additionally helps when the chief in huge targets, Diontae Johnson, put up a adverse DVOA; that can open up a slot or two for slot guys making cameos out huge.

Inexperienced’s bounce from -126 DYAR to 125 DYAR provides some hope to gamers on the very backside of tables. This 12 months, the rear is occupied by Robby Anderson and his -125 DYAR. Once we did our interviews with SBNation, the Panthers writers requested if Anderson was actually that dangerous. Enjoying with Sam Darnold does damage, and that explains a few of Anderson’s dropoff, however he was at 3 DYAR out huge in 2020. The Panthers’ offense has some deeper structural issues to unravel.

Odds and Ends

Your most profitable balanced receiver of 2021 might be Davante Adams, one in every of solely two gamers with a least 70 targets each huge and within the slot. He managed no less than 130 DYAR in each splits too, placing him a step forward of Justin Jefferson and his 25 DYAR on 89 targets out huge. Jefferson ought to have been used extra within the slot; Adams was profitable wherever he lined up, and the Packers have been greater than keen to maneuver him round as wanted. The Raiders’ equivalents of Adams, by way of receivers who lined up each inside and outdoors, have been Bryan Edwards and Zay Jones. So, an improve, then.

Each Edwards and Jefferson have been gamers considerably higher out of the slot than out huge, every seeing their DVOA bounce by greater than 50.0% when lined up inside; solely Marquez Valdes-Scantling had a bigger hole in favor of slot. That is odd, as a result of usually the largest gaps between slot and huge DVOA come from somebody with a tiny pattern dimension in a break up; one thing like Ray-Ray McCloud being ineffective out huge. As an alternative, it is a trio of versatile receivers atop a listing suggesting they need to be a little bit much less versatile, with none having a bigger hole than Valdes-Scantling’s 82.3%. Valdes-Scantling misplaced 45 DYAR on go routes lined up huge. He was rather more efficient when he received to show in some unspecified time in the future, placing up massive DYAR on deep corners and posts. Put him in the midst of the sphere and provides him area on each side to work with; it has produced higher ends in every of the final two seasons.




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